![]() I have two hopes for the future but unfortunately I am not convinced this will happen: JM: I think music streaming will definitely continue its growth and will be the key item in terms of revenue in the music industry, especially with the current situation without any live performances. ![]() P&S: What are your thoughts on the business of music streaming? – Not accepting submissions that do not fit exactly the mood of the playlist, even if I am offered money for this. This helps keep the current listeners so they don’t get lost. – When I update the playlist, keep some of the previous tracks, do not replace all of them. ![]() – Update the playlist once a week on a regular day to keep engagement with followers: if they know I update on Monday, there is a chance they will come back every Monday to listen to my new selection This looks like the ideal duration, which is followed by many Spotify editorial playlists. – Make the playlist around 50 songs long. Instead, focus on one genre which I like the most. – Avoid general genres or standard ‘Top 40’ playlists. If I were to build a playlist to get real listeners, I would myself follow those principles: JM: I don’t think there is one magic formula, this is in my opinion a complicated process that requires a lot for time. P&S: OK – so what is the secret to developing a ‘good Spotify playlist’? This was the starting of the ‘Is it a good Spotify playlist’: help people understand if the playlist they want to get on really has listeners, not just fake/inactive followers. The number of followers of those playlists is artificially increased with various tactics, none of them is actually listening to the playlist. They will take your money, put your song in playlists with a very big number of followers but you will not get any stream. From the data we have gathered, I can say many (not all of them) are scam. This is why we now see so many companies offering services such as ‘spotify playlists placements’ or at least submissions to curators. Indie artists or smaller labels sometimes struggle in this task. For major labels this is not an issue as they have their own network of playlists and they have a lot of data available from previous releases to understand which playlists are a good fit for the song and which results they can expect. Their goal is to get as many streams as possible, and one way they try to achieve this is to get their songs on good playlists. Through all these projects I have noticed that most labels and artists bet everything on streaming platforms. JM: In the last 7 years I have been developing multiple tools for the music industry, some of them to fill my own needs as a music lover, some others for companies or artists that needed to automate processes, generate reports, improve their marketing and much more. P&S: What was the jumping off point to start your project ‘Is it a good Spotify playlist?’ We caught up with Julien Mahin, the man behind the new music tool, to get his insight on playlists, streaming platforms and more. ![]() Just go to the website, copy/paste the playlist link, and then you’ll see the analysis + result. Known as Is It A Good Playlist?, the playlist analyzer is free to use and based on the Discovered On data from Spotify. If you see inaccuracies in our content, please report the mistake via this form.We recently discovered a cool, new music tool designed to analyze Spotify playlists, to see if they have real listeners. If we have made an error or published misleading information, we will correct or clarify the article. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. ZDNET's editorial team writes on behalf of you, our reader. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers. Neither ZDNET nor the author are compensated for these independent reviews. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. ZDNET's recommendations are based on many hours of testing, research, and comparison shopping.
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